Commercial capability, not marketing function.
CX infrastructure and demand generation built to perform. Brand architecture and creative direction aligned to operational reality.
Core competencies, in operating terms.
CX infrastructure builds
Scoped from the Composition Diagnostic and delivered by the principal in the seat. Output is operational, not advisory: a working system, an integrated team, or a closed transaction.
Revenue-accountable demand generation
Scoped from the Composition Diagnostic and delivered by the principal in the seat. Output is operational, not advisory: a working system, an integrated team, or a closed transaction.
Go-to-market architecture for transaction or scale events
Scoped from the Composition Diagnostic and delivered by the principal in the seat. Output is operational, not advisory: a working system, an integrated team, or a closed transaction.
Brand architecture and creative direction
Scoped from the Composition Diagnostic and delivered by the principal in the seat. Output is operational, not advisory: a working system, an integrated team, or a closed transaction.
Pre-transaction positioning
Scoped from the Composition Diagnostic and delivered by the principal in the seat. Output is operational, not advisory: a working system, an integrated team, or a closed transaction.
Design systems for AI-deployed and infrastructure businesses
Scoped from the Composition Diagnostic and delivered by the principal in the seat. Output is operational, not advisory: a working system, an integrated team, or a closed transaction.
Triggers, in operator-direct language.
- A portfolio company needs a revenue-accountable demand engine, not an agency relationship.
- Pre-transaction positioning has fallen behind operational progress.
- A complex AI or infrastructure business needs a brand system its category does not yet provide.
Diagnose. Compose. Perform.
14-day Composition Diagnostic. Senior principals embed, baseline operations, and identify the highest-leverage gaps.
A scoped, priced roadmap. Capital, operations, technology, experience, and brand integrated into one operating plan.
Senior principals embedded until the systems perform. We do not exit until the numbers move.
Kristin Guthrie & Curtis Hale
Principals. Kristin leads Experience: CX infrastructure and demand generation. Curtis leads Brand: identity and creative direction at commercial inflection points.
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